We’re living in an IT driven world & marketing is no exception. Companies marketing without the use of technology are like food without salt – total tasteless and meaningless. Success of marketing significantly depends on automation, proved by Marketo. There are number of marketing technology that should be used by every company if it aims is to attain competitive advantage, remember, the competition is tough and market is saturated. Better choose something that differentiates you from others. This article is a quick read covering important marketing technologies that companies should use to differentiate themselves from others.
Website Content Management System (CMS)
CMS is no longer considered an efficient technology by most marketers, but still, it is an important weapon in the arsenal. It is useful for the creation and management of dynamic websites. No matter how small they are, it creates a functional content structure and also easily manages the life cycle of the contents. Additionally, with the CMS, you can have a uniform Website appearance and navigation. Interaction with the Google Analytics tool is possibly an important advantage, which allows us to constantly monitor the behavior of our site and extract ideas to boost the business. Personalization, flexibility, and scalability are additional advantages, so what do you think?
Email has become one of the most used communication channels; it has been used for both personal and professional communication. According to Salesfore, email ranks among the top 5 effective channels in marketing. Over the last 2 years it has shown 63% growth because it is one user friendly and simple tool like MailChimp. If you want to target hundreds of people at a time, email marketing can do wonders.
Social Media Marketing
Over the last few years, social media marketing has changed the game, it has grabbed the attention of marketers because it has high responsive rate and more importantly it’s cost effective. Not only small medium organizations but multinationals set a quality budget to excel marketing activities via popups, promos, and banners. Social networks are an excellent way to catch new customers, so the first thing you should do is look for profiles that match your target and redirect new customers to know the accounts that your company has. In addition, participation and communication through social networks, helps greatly to be closer to our customers, know them and thus improve our offer.
Conversion Rate Optimization
This is one of the major and highly preferred marketing technologies by marketers in this era. It efficiently highlights the content’s nexus, UI/US, analytics, and designs. These elements in together highlight the firm’s bottom line during the marketing campaigns. Above mentioned marketing technologies are essential for organizations aiming to pace up their marketing activities and attain competitive advantage. Size of the organization doesn’t matter but the position and marketing strategy does. In order to cover majority of the market share use combination of above-mentioned strategies.